The whole marketing prospect has been changed with the initiation of social media. Since a decade ago, social media has become an increasingly important part of our life. Approximately, 2 hours and 27 minutes are spent on social media each day by a person. And hence new approaches were opened for businesses that were intricate and did not exist before. Now we have handy and significant tools which run on our fingertips that can share your business particulars worldwide within a minute.
And still, if your business doesn’t have social media presence you are already way behind, you will be surprised knowing how social media can reach into other marketing strategies. Let’s get into it, how?
To survive in this competitive market, you need to be aware of business trends in the industry and there in social media comes into the picture. The vital benefit of using social media is a wider audience base in a little fraction of time.
“Communication is the key”, where communication is the prominent element of social media.
Here you will find the crucial things that social media allows you to do –
- To create a visualisation of your brand
- Discover new ideas with the trends
- Build, craft and enhance your brand
- To keep updated about the particulars of business
- Drive traffic using creativity and expand the network
- To connect to your audience in more profound ways
Now you will want to know about how to best use each platform based on what it was created for as well as the content that does best here and the majority of marketers prefer to have a presence on –
Instagram- One of the widely used platforms that supports more captivating posts, stories and short videos and live streaming
Facebook- Offers quality video streaming and high functioning messaging platform that allows brands to interact with followers one to one
YouTube- Best for longer informational or entertaining video content
LinkedIn- It works best for the long-form corporate as well as other informational written content like blog posts and videos
Pinterest- It’s the centre of creativity. It lets the user explore unique content and relies on visuals to catch their attention
Twitter- Allows for the latest real-time conversations, news, updates, and alerts
And depending upon your marketing strategy you can choose the well suitable platform for your business
Let’s see why it’s imperative to be on social media and how it can ensure a brand’s success-
- Easy communication
- Brand awareness
- Shows authenticity of your brand
- Encourage engagement
- A fun way to generate leads
- Opportunity to explore your creativity by visualising as the audience prefer such content
- Increases trustworthiness
- Crowdsourced and user-generated content (UGC)
- Boost sales
- Keep an eye on the competition
How to bring out effective marketing?
To strengthen your marketing strategy through social media all you need to do is to be consistent with the social media. This includes having a proper postings schedule, engaging with your audience through likes, shares, comments, using related hashtags, etc. Doing this will increase your visibility and people will start recognising your brand and when they recognise your brand they will start trusting you.